What does a small CPA firm or solopreneur need to do to grow? You will need to follow these principles to become a million-dollar firm.
1. Find a niche and focus your efforts on that niche.
Be specific about your branding. You need to identify who your clients are and who you are trying to attract.
2. Expand your visibility.
Whether it’s through social media or podcasts, webinars, and articles, you need to improve your visibility. This will allow more people to find you and engage with you, making you become the go to expert in your area.
3. Spread your message and utilize marketing through education.
You could host podcasts or webinars, offer coaching, create educational courses, or develop networks. This will empower others with your knowledge.
As a CPA, your time is valuable. You must be efficient and hire the right people to maximize your time.
Efficiency
Efficiency is key to staying focused. Learn to take advantage of technology and automation of lower-level tasks (tax returns, financial statements) as this allows you to have more time to advise and provide consulting to your clients. You must position yourself as the trusted, key premier advisor for your clients.
Hiring
Hiring the best employees makes it so you can charge more and makes it so that your employees require less oversight and contribute more back to you. You should consider hiring contractors to help you grow in areas that you may not be comfortable with or that you do not have the time for (such as social media management and copywriting). Hiring others to help you gives you more time. The worst thing you can do is try to do everything on your own. The best thing you can do is find someone to do it for you so that you have more time to provide higher value services for your clients. It can be a challenge to balance marketing with the work of your business, so it might be a good idea to outsource your social media and content writing. To spread your message and attract the right clients, try posting educational information on social media or try writing an informative article for posting on LinkedIn.
Want more help getting better clients, a better practice, and a better life? Book a call with us today to see if joining TFW Advisors® is right for you!