Firms looking to recruit younger CPA professionals need to understand what these professionals value. For instance, many people in this younger generation strongly value working remotely. If your firm has not addressed this dynamic, now would be a good time to evaluate your capability. In addition, younger CPA professionals seek higher salaries and benefits but are willing to negotiate for a work culture that values and embraces flexibility, happiness, and a harmonious work/life balance. Oftentimes, younger professionals desire an environment where they have a mentor and can grow professionally.
To attract the right candidate, firms need to clearly identify and promote their brand and culture through their website and across their social media platforms. Younger professionals, especially, will be driven to explore and learn the individual firm’s values, culture, diversity, and supported causes to determine if they share the same interests. This will facilitate the right match for your firm and identify those professionals who will thrive in your work environment.
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