Are you trying to hire for your CPA firm but not getting the right applicants? It might be your job ad.
Writing an ad or job description that appeals to candidates can be tricky, especially in today’s tight market. The key is to grab the attention of the perfect candidate in your first few lines.
Gee, Tom, you make that sound easy. What exactly am I supposed to say?
Start by thinking of the aspects of the job that will appeal to your ideal candidate. If you’re looking for someone who values client interaction, make sure to highlight that in the job posting. If you need someone who loves working with entrepreneurs, say so. Phrase these requirements as perks of the role.
Be specific and have some fun. Generic job titles and descriptions are a dime a dozen and will make top candidates scroll on by. Describe the role in detail and include the skills it requires. This will help candidates better understand what they’re applying for and whether or not they’re the right fit.
With so many job postings out there, you need to make sure yours stands out. Use eye-catching graphics or a unique tone to grab the attention of potential candidates. Share your opening on social media and other platforms to increase your reach.
It’s all about identifying your ideal candidate and appealing to their needs. Keep it simple. Be specific. And make sure your ad stands out.
Want to learn more about how to get better clients, a better practice, and a better life? Book a call with us today and see if joining TFW Advisors® is right for you!