As a CPA, your job isn’t to prepare tax returns.
Or at least it shouldn’t be.
Your job is to increase your client’s bottom line.
Yes, you might prepare tax returns as part of your work with clients, but a return is almost a commodity today. To build the kind of CPA business you want and have the kind of lasting impact on the world you desire, you need to deliver deep value to your clients.
What does that mean for your practice? Here are 5 ways you can create a client experience that delivers value:
1. Understand the tax law and how entrepreneurs and investors can use it to do what the government wants them to do while legally and permanently reducing their taxes.
2. Work with others on your client’s financial team to create a coordinated strategy. This may mean hopping on regular calls with their lawyer, banker and investment advisor.
3. Eliminate surprises. You want to make sure your clients know what’s coming, whether it is a tax bill or an invoice from your firm.
4. Communicate, communicate, communicate. Don’t make your clients call you, and don’t expect them to ask all the questions.
5. Focus on helping them reach their wealth dream faster.
You don’t want your clients to think of you as the human version of consumer tax software. These steps position you as a tax advisor rather than a tax preparer.
Remember: You should be the best investment your client ever makes. Reducing and eliminating taxes in a way that also gives clients peace of mind is tremendously valuable. When you do that, you’ll be well on your way to building a highly successful practice.
Want to find out how joining TFW Advisors® can lead to getting better clients, a better practice, and a better life? Schedule a call with our team today!