As CPAs, we love numbers.
But as practice owners, there’s something we need to love just as much: branding.
Why? Because branding is what helps your practice stand out from all the other CPA firms in the market today.
When I work with a CPA who wants to grow their business, I start by asking some introspective questions:
In a perfect world, who is your client?
What services do you want to offer to them?
How do you like to deliver those services?
The answers to those questions create the foundation for the practice’s brand.
What happens if you don’t differentiate your practice’s brand?
You’ll be left competing on one thing: price. That’s a quick race to the bottom.
Instead, differentiate your brand so that you can compete on value.
And when you compete on value, you’ll put yourself on the path to better clients, a better practice and a better life.
Want to find out how joining TFW Advisors® can lead to having better clients, a better practice, and a better life? Book a call with us today!