First, it’s important to keep in mind that your pricing and billing structure has a huge impact on your culture and team. Too often, Tom has seen accountants selling services clients don’t value (tax returns and financial statements) and giving away services that clients do value (tax and business consulting). As a CPA, you’ve spent years training and getting educated, so your tax and business advice is of great value. Make sure you’re charging what you’re worth whenever you do consulting work for clients.
When your staff has clear expectations and understands what clients truly value, your staff will be motivated to work harder for their clients. Your clients will be happier, and your organization’s culture will be happier and your staff will be more motivated and will have more time to respond to clients and be able to respond to them more quickly.
When it comes to training your staff, one key is to give your employees an opportunity to do something meaningful. Train your younger counterparts to be advisors faster and earlier.
You need to be willing to give your new CPAs client interaction earlier—within the first 6 months. Realize younger staff don’t want to spend time performing services that can be automated.
To attract and retain staff, focus on creating a place where people love coming to work. Your organization’s culture is a driving force for employee retention. When you have good communication and transparency, set clear expectations, and deliver services your clients truly value, your staff and your clients will be happier and all of this will lead to having better clients, a better practice, and a better life.
Want to learn more about how to get better clients, a better practice, and a better life? Book a call with us today and see if joining TFW Advisors® is right for you!